Our
society does find self-deprecating humor endearing, we enjoy when others reveal
their life failures, especially if it’s relatable to our own. It might even be good for us to laugh at ourselves once in a while! Yet, can making
fun of your Business have benefits?
We’re
thinking that to a limited extent, it can. Sure, you don’t normally want to
make fun of your employees, product or services. But then again, you just might
want to!
Try
this one out, for a restaurant: “We have the slowest service in town!” WITH THE
TAG LINE: “That’s because we make each order individually with loving care!”
This is a fun way to explain to your customers that you care about the food you
serve and teaches them that excellent food takes time. Course, it could also be
used to cover-up your poor service management! LOL
Or
How
about this one for a Rock Band: “Don’t come out to hear us tonight!” WITH THE
TAG LINE: “Cuz we turn the volume up way to LOUD!” This might really discourage
some attendees, but will energies others. Most likely, those “energetic” ones, knowing
what to expect, are the ones that will make a special effort to come out, enjoy
your show, and give you the best reviews!
Now,
what would it be like if a City used self-deprecating humor about itself? Let’s
say a City like the one I live in, Flint, Michigan. Most all of you have heard
of my city of Flint; “Murder capital of the country.” “But, we are hoping to
get the world ranking soon!” “The most dangerous city in the country, flax vest
await you at our border!”” When we say, built Flint Tough, we’re not talking
about the cars!” “All our sports teams are named the “Flames,” cause they
really are on FIRE!” “Come to Flint, if you’re looking for a job! Everyone else
is too!”
Okay,
okay, I could go on and on, and although this kind of humor does point a
negative spotlight on my city, could it also be used to promote the City?
Could
negative promotion create positive results? This might be a dangerous idea in
promoting a city, especial, one that has been working so hard to destroy its own
negative self-image.
Let’s
think about it. Could promoting our bad boy image to the country be used as
cover while we actually improve our city?!
Could someday, the very people that laughed at our city actually begin
to see that it is becoming a safe, honorable place to live?
Could
exploiting our negative image allow us to laugh all the way to the bank? Could
marketing our City’s “toughness”, be made profitable? Sad to say, I believe it
could. Sad, because our country thrives on the “bad boy” image, the western “shot’em
up” mentality, gansta want-ta-be’s, and we could use that craze to make a
profit!
I
already regret writing this! Some of you will believe I’ve hit on a brilliant
idea and actually go about implementing it. This is not what I want my City’s
image to be. Not even for a PROFIT! NOT even if it cured our un-employment, not
even if it put public services back on our streets.
Sometime
the right way of doing things is the toughest way. “WE ARE FLINT, AND WE ARE DANGEROUS!”
Check
out some positively dangerous Flint sites!
Facebook:
“Positively Flint” “Bring Two to
Flint” “Flint Home Buying”
Websites:
“Carriage Town Media” “Damascus
Road Church, Flint”
Blogs:
“Funny Business” “The Way You
Should Live”
Flint
Photos:
“Fine Art American/Positively
Flint Gallery” Marketplace on Facebook “Positively
Michigan”
ctmediaflint@gmail.com
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